Industry News

Reelables launches Smart Label Indoor Tracking solution

Powered by Bluetooth technology, this product delivers ultra-precise indoor location accuracy of up to 10 centimeters.

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By: Greg Hrinya

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Reelables, a company that has produced a printable active smart label for tracking cargo and inventory, has announced the launch of its new Smart Label Indoor Tracking solution. Powered by Bluetooth technology, this product delivers ultra-precise indoor location accuracy of up to 10 centimeters.

According to Reelables, this level of performance was previously unattainable by existing smart labels. It is also competitive with ultra-wideband (UWB) and other proprietary technologies. 

This launch combines Real-Time Location System (RTLS) technology with smart shipping labels to deliver precise indoor tracking. Reelables’ RTLS-enabled smart labels provide continuous, real-time location data for cargo throughout the warehouse and supply chain. The company gives operators the most accurate indoor and in-transit tracking solution available, it says. This new level of integration also automates workflows, prevents loss, and improves facility management. It replaces manual scans with always-on visibility and actionable location insights for thousands of labels simultaneously. 

Inventory and workflow systems

Today’s inventory and workflow systems depend heavily on manual barcode scanning and accurate data entry. This reality often leads to gaps in inventory, delays, and missing assets.

Reelables’ Indoor Tracking solution automatically provides real-time location updates for any item tagged with a Reelables Bluetooth Smart Label. The product eliminates reliance on scanning and dramatically improves process reliability. The data collected by the Reelables Inventory Tracking solution is invaluable for improving operational efficiency and managing the precise location of cargo as it moves through the facility. Businesses can use it to identify bottlenecks in production, better manage space utilization, improve labor efficiency, and support safer, more compliant operations.

Using SEAgnal

Offered exclusively in partnership with IOSEA, the solution uses SEAgnal, IOSEA’s patented, software-defined location-sensing technology. SEAgnal fuses advanced digital signal processing, RF circuitry and antenna modeling, and system-level algorithms into a dynamic, adaptive model for Bluetooth Low Energy (BLE) Angle-of-Arrival (AoA)-based location finding.

A network of flexibly mounted SEAgnal-powered Telemos BLE gateways computes angle and range information to determine precise asset location. Each setup features the use of multiple antennas. Multiple devices form a facility-wide grid. This setup enables seamless coverage across large indoor environments such as warehouses, factories, hospitals, food processing plants, and event venues. By combining Reelables’ Bluetooth smart label devices with IOSEA’s SEAgnal RTLS engine, the companies deliver a high-performance smart label-based BLE indoor tracking solution.

“For the first time, businesses can get UWB-level accuracy and tracking in their warehouses from our Bluetooth smart label that costs a fraction of traditional solutions and without having to implement new processes,” says David Stanton, co-founder and CEO of Reelables. “When you have this new level of accuracy, knowing exactly where every asset, pallet, tool, or piece of equipment is down to 10 centimeters, you can operate your facility with a level of precision that simply wasn’t possible before.”

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